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Kai Wu
Your coach · Day 2 of 7
Example conversation
Hi! I read your Milestones snapshot. What decision is on your mind?
We can afford the bigger wedding on paper. So why does it feel so wrong?
Your snapshot says you're concerned about savings this year. Is it the cost, or the timing?
The timing. We want to buy a place next year.
My take
Keep the guest list. Trim the extras. Protect the down payment fund. Want a script for raising it with your partner?
Message Kai…

$200

One week. One price.

Typical advisorCoaching with Kai
~$200 an hourUnlimited messaging for a week
Half of time spent on intakeSnapshot handles intake
Manages your moneyNever touches it
Feelings? Not their jobFeelings are the point
Keeps your sensitive data on fileExport or delete your data whenever

How it works

  1. 1

    Free snapshot Start here

    10 minutes. I read it first, so there's no intake call.

  2. 2

    Book your week $200, paid once

    Nothing starts until you're ready. If I'm full, the waitlist is free.

  3. 3

    Ask your question Reply in 24 hrs

    Your 7 days start with my first reply.

  4. 4

    Talk it through Unlimited messaging

    Follow-ups, pushback, a firm recommendation.

  5. 5

    Messaging closes Day 7

    Keep your chat or delete it.

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  • Not a fit? Full refund.Unhappy, or I can't help? Your money back.
  • Zero upsellingNo referrals, products or add‑ons. Ever.
  • Always me, never AIEvery reply is written by me.
  • Your data, your callEnterprise-grade security. Delete anytime.
Who it's for

Questions people
bring me

Head vs. heart
“Should I take the pay cut for the job I actually want?”
Couples & family
“Why does every money talk turn into a fight?”
High-earning, not rich yet
“I earn good money. Why don’t I feel rich?”
Gut check
“Be honest. How am I actually doing?”
AI + money
“How do I use AI on my finances without oversharing?”

Not my lane: serious debt, therapy, investing, legal or tax advice. Not sure? Ask me.

Kai Wu, founder of WorthIQ
Morningstar
Kai Wu, founder
Former PM at Morningstar
Your coach

I grew up in a house that fought about money.

So I learned how money works, and that the numbers alone never end the argument.

10+
years in finance
3
years researching money + feelings

Questions, answered.

No. It's coaching. I don't manage money or recommend investments. However, most personal finance questions don't involve financial advice. If you're not sure if your question qualifies, email me at kai@worthiq.app.

Still going back and forth on a money decision?

Bring it to me. Leave with a decision you feel good about.

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