Editorial policy

The WorthIQ blog is for people who earn well and still feel unsure about money, on their own or as a couple. This page explains who writes it, how topics and sources are chosen, and how mistakes get fixed.

Who writes

I'm Kai Wu, the founder of WorthIQ. I write every article. I spent over a decade in finance, including as a product manager at Morningstar, and I coach WorthIQ clients one week at a time. More on the About page.

How topics are chosen

Most topics start as questions people bring me, with names and details removed. I also look at what people search for, so an article meets readers where they're already looking. When I tell a client's story, details are changed and I have their permission.

How sources are picked and checked

Every statistic is numbered and listed under Sources at the end of the article, with the publisher and date. I use the original study or survey where I can, and a news report of it when I can't, and the source list says which. I check each source's date before publishing, and again when I update an article.

How AI is used

AI helps me research, find sources and check facts and arithmetic. I write and edit every article myself and decide what it says, and nothing is published until I've read every line.

Updates

When I change what an article says, such as a new figure, a corrected fact or a new section, the article shows an "Updated" date at the top. Fixing a typo or a broken link doesn't count as an update.

Corrections

If you find an error, email kai@worthiq.app. I fix factual errors once I've checked them, and note what changed in a short italic paragraph at the end of the article.

Conflicts of interest

WorthIQ earns money from coaching: $200 for one week, paid once. Articles end with one next step, either the free Snapshot or coaching, and it's always labeled as the next step. I don't write an article to sell coaching, and I'll say so when coaching isn't the right fit.

No affiliate links or sponsored posts

Nobody pays me to write about a product, and articles have no affiliate links. When I mention a company or a tool, it's because I find it useful.